2:31 PM
Captivate
Brought to us by : SEO and Social media Success
The webinar is about to start, it is 22:45 in South Africa right now and im still sitting in the office - yeas i have been wanting to see this Lee Odden perform, have been following him for a while and love his work totally amazing, he was at #SESUK and the reviews that people had about him and what he said was out of this world.
Any way, back to the papers - ill be making notes through out the session and give everyone that couldn't watch it a quick overview of what has been covered... so seeing that you are reading this, il see you in about two lines down the post. ( i have to say the music they are playing while the webinar is loading is like Classic Jazz Elevator music, with style i tell you.....
..60min later...
What can i say! im really impressed by the things Lee covered in this Webinar.
Having a deeper look into coordinated Social Media Marketing and how to take control of social content.
Then he gave a wonderful overview on Costumer Centric keywords/Content.
How you shold work "content &SEO " and "Social & SEO" together and engage your social media with your SEO platforms as well.
Further more Lee also gave some amazing statistics on website' that have successful social media campaigns and the ROI that is being driven behind their strategy and engagement with their costumes.
Lee covered quite a lot on this and the importance of knowing where you stand with your social media ROI tracking. He then presented us with Keys to successful SMM which covered report on a regular basis, how we should benchmark existing levels and to make sure we start with an established objective. Some wonderful information he shared with us here.
he provided us with the best of the best examples ever, from Dell that had a Social Media Strategy and how they booked $3 million in revenue in one year from Twitter postings.
Some great Social Media ROI Metricsc was shared by Lee Odden
- Speed of Sales Cycle
- Precent of Repeat Business
- Precent of Customer Retention
- Translaion Value
- Refferals
- Net New Leads
- Cost Per Lead
- Conversions from Community
For all the juicest information you will have to wait for the video to be posted by SEOand SocialMediaSuccess.com - below a few more topics he covered.
* Who are your biggest fans?
* What internal rescources do you have to create, manage & promote?
*Basic Social is Basic Marketing
I will have the video available on the this post as soon as its been made live.
Would love to give a shout out to Lee Oddenfor a wonderful Webinar.
Catch MR @leeodden here
Stay tuned for more information...
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